Privacy Policy
Fitted · Last updated: 28 October 2026
Fitted is a menswear stylist app. You photograph an outfit and get specific feedback, build a digital wardrobe, and get outfit ideas. This policy explains what data the app handles, why, and the choices you have. We keep it short and plain on purpose.
Who is responsible for your data
The controller of your data is Jonas Mencl ("we", "us"). You can contact us at supportfitted@gmail.com.
What we collect
| Data | Why |
|---|---|
| Account: your first name, email address and a password (stored in hashed form by our sign-in provider) | To create your account and sign you in. |
| Your style profile: styles, occasions, fit preference, colors you avoid, and your score display setting | To tailor feedback and suggestions to you. |
| Photos you add: outfit photos and photos of clothing items | To rate outfits, tag items and build your wardrobe. |
| Wardrobe and outfit data: item details, wear counts, saved outfits, ratings, your questions and the answers | To provide the features you use. |
| Stylist chat messages | To answer your questions. They are kept only while the app is open and are not saved to your account. |
| Usage counters: how many ratings, chat messages and suggestions you used per day or week | To apply free and Pro limits and to prevent abuse. |
| Install measurement, only if you allow it: a device identifier, the fact that you installed Fitted, the ad or link you came from, and a few events (you finished sign-up, completed a rating, viewed the upgrade screen). Never photos, outfits, wardrobe items or messages. | To learn which ads and links bring people to Fitted, so we spend our budget well. |
| Subscription status: whether you have Fitted Pro, your plan and renewal date | To unlock Pro features. Payments are handled by Apple; we never see your card details. |
We do not collect your location or contacts, and we do not show ads in the app. If you choose to allow install measurement and you also allow it in Apple's tracking question, our measurement partner may use your advertising identifier to match an ad you saw to your install. If you decline either one, it is not used for that. Fitted does not track you across other apps or websites for any other purpose.
Waitlist
If you join the waitlist on getfitted.app, we collect only your email address, and a note that you agreed to be emailed. We use it to send you one email when Fitted launches, and for nothing else. The legal basis is your consent, which you can withdraw at any time by emailing supportfitted@gmail.com; we will delete your email. We delete the waitlist within 30 days after the launch email has been sent. The list is stored with Google Firebase. To limit abuse, the site keeps a short-lived count of sign-ups per hour using a scrambled form of the visitor's network address; the address itself is not stored. This website does not use cookies, analytics or advertising trackers.
Why we use it, and our legal basis
- To provide the app you asked for (account, ratings, wardrobe, suggestions, chat). This is necessary to perform our agreement with you.
- Install measurement, only with your consent. You can withdraw it at any time in Profile, then Install measurement.
- To keep the app secure and fair (usage limits, preventing abuse). This is our legitimate interest.
- To manage subscriptions and meet legal and tax obligations.
AI processing
To rate an outfit, tag a clothing item, suggest outfits or answer a chat question, the app sends the relevant photo or text, together with details of your wardrobe and style profile, to Google's Gemini API. Google processes it to generate the response and returns it to the app. We do not use your photos to train our own models. How Google handles content sent to its API is described in Google's terms and privacy policy.
Your permission comes first. Fitted asks for your permission before it sends any photo or text to Google's Gemini AI. If you choose "Not now", nothing is sent and the AI features stay off. You can change your choice at any time in Profile, then AI features. Turning it off stops any further sending; your account data stays until you delete it.
The feedback is automated style guidance about clothes. It is not professional advice.
Who we share data with
We use a small number of service providers, who process data on our behalf:
- Google Firebase: sign-in, database and photo storage.
- Google Gemini API: AI processing described above.
- AppsFlyer: install measurement, only if you allow it.
- RevenueCat: manages subscription status, using an anonymous account ID.
- Apple: the App Store, payments and subscription management.
- Expo: delivers app updates. It receives technical information such as the app version and device type.
We do not sell your data. Your photos and wardrobe are visible only to you; the app has no feature that shares them with other users.
Some providers are based outside your country, including in the United States. Where required, transfers rely on safeguards such as the EU-US Data Privacy Framework or standard contractual clauses.
How long we keep it
We keep your data while your account exists. You can delete your account at any time in the app: Profile, then Delete account. This permanently deletes your profile, wardrobe, outfits, ratings and photos. Copies in backups can remain for a short period before they are overwritten. Purchase records are kept by Apple and RevenueCat as the law requires.
Your rights
Depending on where you live, including under the GDPR, you can ask us to give you access to your data, correct it, delete it, restrict or object to how we use it, or give you a copy in a portable format. Most of this you can do directly in the app. For anything else, email supportfitted@gmail.com and we will reply within one month.
You can also complain to your local data protection authority. In the Czech Republic that is the Office for Personal Data Protection (uoou.gov.cz).
Security
Data is stored with Google Firebase, encrypted in transit, and protected by rules that let only you read and write your own data. No system is perfectly secure, but we take reasonable steps to protect your information.
Children
Fitted is not directed at children under 13, and we do not knowingly collect data from them. If you believe a child has given us data, contact us and we will delete it.
Changes to this policy
If we change this policy in a meaningful way, we will update the date above and, where appropriate, tell you in the app.
Contact
Questions about this policy or your data: supportfitted@gmail.com.